It makes sense for me to hand off management of the parts of the business I’m not expert in to someone who is expert and can do the things necessary to get our mugs into the hands of those who will love them.
So, for now anyway, I’m saying “no” to Amazon. I’m learning by doing with this project, so I’ll be learning if it’s possible, in this age of Amazon-Mammon, for a brand to not sell on Amazon and thrive.
Most of the mugs that are being sold as made of "bamboo" these days are actually plastic with some ground-up bamboo mixed in. They are not biodegradable, but they can still be a good choice as a sustainable way to drink your coffee.
To many of us our coffee and tea has become a ritual over time. An anchor of our day. Whether it is at 4pm, noon, or the rising of the sun we prepare our hot drinks in similar fashions day in and day out. The sound the buttons make on the machine, the whirring and purring, the soft patter of a fresh brew.